Cuory Case Study

Cuory Case Study

How Coury Sales surged from MX$429/item to MX$2,059/item, reflecting improved product positioning, trust, and premium offerings.

Client: Coury
Category: Commercial Equipment (Motors, Pumps, Grinders, Compressors, Drills)
Marketplace: Amazon Mexico
Launch Stage: From scratch
Sales Milestone: MX$2,059/item

The Challenge

Cuory, a proudly Mexican brand, wanted to bring affordable and functional household products to the Mexican market through Amazon. But when they partnered with us, there were no listings, no storefront, no reviews, and zero online visibility.

Their goal?
To become one of Amazon Mexico’s leading sellers in home and furniture—fast.

The Strategy

We launched Cuory with a full-scale DTC playbook designed for rapid marketplace growth:

1. Market Research & Product Strategy

  • Pinpointed high-volume, underserved keywords in the home & furniture category
  • Prioritized folding chairs, office sets, and multi-use furniture with bundle potential
     

2. Listing Optimization

  • Created SEO-optimized titles, bullets, and backend keywords
  • Developed A+ content with infographics and video to boost conversions
     

3. Inventory & Fulfillment Planning

  • Pre-stocked inventory across Amazon FCs ahead of key demand surges
  • Maintained fast shipping and availability through FBA
     

4. Advertising & Promotions

  • Executed high-ROI PPC campaigns with ACoS under 25%
  • Targeted seasonal keywords and ran deal-day style promos to spike sales
     

5. Storefront & Customer Experience

  • Launched branded storefront to support cross-sells
  • Prioritized review generation, buyer Q&A, and seller responsiveness
     

The Results

6 Months Jan - July 2024

  • 29,533 units sold
  • MX$46,947,476+ in total sales
  • MX$1,758.20 average sale per item
     

Period

  • Over 29K units sold
  • MX$2,059.61 average sale per item
     

Early 2024 (Launch Phase)

  • 3,570 units ordered
  • MX$429.39 average sale per item
     

Sales surged from MX$429/item to MX$2,059/item, reflecting improved product positioning, trust, and premium offerings.

One-week performance peak: MX$1.8M (USD $105K)
One-day peak: MX$1.2M+

Motorola Stats

Key Takeaways

  • From zero presence to MX$46M+ in under a year
  • Cuory’s journey proves that with the right marketplace expertise, even new brands can disrupt crowded categories and win at scale.

Service:

Amazon

Client:

Cuory

Location:

Mexico

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